£10,000 WORTH OF BEER, CELLAR TECH AND SERVICES TO BE WON*
One winner per month across September, October and November
Win with HEINEKEN SmartDispense®
The Three Landlords Walk into a Bar vodcast series brought to life incredible stories from pioneers across the industry with famous landlords, Jodie Kidd and Merlin Griffiths.
To celebrate the incredible role publicans play in their communities, HEINEKEN SmartDispense® is giving one lucky licensee per month across September, October, and November, the chance to win a £10,000 prize package* - Complete the form below to ENTER NOW!
WHAT COULD YOU WIN? - EACH PRIZE PACKAGE INCLUDES:
A YEAR OF FREE
SMARTDISPENSE®
4 KEGS OF FREE
BEER OR CIDER
A NEW T-BAR DISPENSE
SYSTEM INSTALLATION
PERFECT POUR
TRAINING
Why HEINEKEN SmartDispense®?
New research from HEINEKEN SmartDispense® shows that over a third of publicans and their teams are dedicating valuable time and money to cellar management, when what they want to be doing is spending time with their customers. What’s more, 95% of publicans agree that personally spending time with their customers is vital for their business1, and a further 88% believe their pub is at the heart of their local community.2
HEINEKEN SmartDispense® is the must-have cellar tech solution which is designed to help you reclaim time spent in the cellar and instead focus on your customers, while also reducing costs and ensuring the quality of your draught beer and cider. By cutting beer, cider, water, CO2, and cleaning material wastage by up to 85%**, SmartDispense® saves you time and money, and ensures you’re pouring the perfect pint every time.
Complete the form to enter the SmartDispense® Prize Draw today!

Want to hear how SmartDispense® technology can help you save energy, time and money?
* For full terms visit smartdispense.heineken.co.uk/10k-prize-terms/. Entry is open between 00:01 on 1st September 2025 and 23:59 on 29th November 2025. Open to GB mainland licenced commercial on trade operators aged 18+. One entry per outlet per month. There will be one winner selected at random per month. There are 3 prizes in total. The winner must enter into a 36-month SmartDispense Service Agreement (“Agreement”) with the Promoter. The Agreement must be entered into prior to the installation of the SmartDispense® system. Promoter: Heineken UK Limited, EH2 2BD
** Based on change from weekly to 6-weekly line cleaning. Recommended minimum throughput of 1 keg per week per tap ** T&Cs apply
1&2: KAM, Heineken SmartDispense® publican interviews May 2025 –250 participants who do not currently have SmartDispense®