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Terms and Conditions of £10k Package Prize Draw Entry

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information. The personal data provided by entrants will always only be used by the Promoter for the purpose of conducting the promotion and in accordance with the Data Protection Act 2018 and the Promoter’s Privacy Notice: www.heineken.co.uk/legal-hub/heineken-brands-privacy-policy. From time to time, the Promoter may share entrants’ personal data with their agents/representatives to assist with administering the promotion and contacting entrants (as necessary) and/or fulfilling the prize(s).

  1. Open to GB mainland licensed commercial on-trade operators (excludes NI & ROI), who do not already have SmartDispense® equipment. Over 18s only. One entry per outlet per month.
  2. To enter visit https://smartdispense.heineken.co.uk/10k-prize/ between 00:01 on 1st September 2025 and 23:59 on 29th November 2025 (“Promotion Period”) and complete the entry form on the promotion page by entering name, job title, email address, mobile number, outlet name and outlet postcode.
  3. Entries must be made personally. Entries made through agents/third parties, bulk entries or automated entries are invalid. Authorisation from Head Office or building owner to be obtained prior to entry, where required.
  4. The Promoter does not accept any responsibility for the non-receipt or the late receipt of submitted entries due to network failure or for any associated costs to participants.
  5. No purchase necessary.
  6. One winner will be chosen at random from all valid entrants during the preceding month on Wednesday 1st October 2025, Monday 3rd November 2025, Monday 1st December 2025
  7. The winner will be contacted within 7 days of being chosen. The winner will be contacted by phone initially – if there is no response, two further attempts will be made over the course of the following two days and a follow up email will be sent, notifying the winner, asking them to respond within five working days. If no response is received, a further follow-up email will be sent, requesting the winner to respond within the next two working days. If no response has been received following this, another winner will be selected and the above process will be followed again.
  8. Once contact has been made with the winner, they will receive an email requesting acceptance of the prize and next steps for the prize fulfilment. If for any reason, the winner is not able to accept the prize, a new winner will be selected following the above process. There is no cash or other alternative.
  9. There is one prize per month available to be won. The prize is the installation and provision of a SmartDispense® system in the winner’s outlet (as set out in Term 10). The winner will be required to enter a contract for 3 years, but year 1 will be free of charge, including free of charge professional service visits. In addition to this prize HEINEKEN will also provide new t-bars from the HEINEKEN range, 4 free 11g kegs from the HEINEKEN brand range being installed, one visit from Gary Smith to provide customer staff training on Pint Perfection. Winner needs to have they need to have 70% of the brands HEINEKEN UK, the other 30% can be third Party brands If the winner decides not to enter into a 3 year contract, the prize will be redrawn.
  10. The winner, prior to installation, will be visited by the Promoter’s SmartDispense® technicians (Innserve) to survey the outlet to identify the optimal SmartDispense® system for the outlet. SmartDispense® systems which will be available are: CellarPro, CellarPro XL, CellarPro CF, BarPro, BarPro XL and BarPro CF. The SmartDispense® system identified by Innserve as being optimal for the outlet will be installed by Innserve and training in respect of the SmartDispense® system will be delivered to the winner and their staff. The cost of any structural work required to the outlet to allow the installation of the SmartDispense® system including any adjustments to bar structures (including bar tops) and cellars (e.g. drilling, cutting or filling of gaps left by equipment removed) will require to be met by the winner.
  11. The winner must enter into a 36-month SmartDispense Service Agreement (“Agreement”) with the Promoter. The Agreement must be entered into prior to the installation of the SmartDispense® system.
  12. The Promoter will at all times own the SmartDispense® system but it will be at the winner’s risk whilst at the outlet or under the winner’s custody or control and the winner must insure the SmartDispense® system.
  13. The winner must agree to pour 70% HEINEKEN owned and / or licensed brands through the SmartDispense® System.
  14. The winner must ensure that no-one (other than an engineer appointed by the Promoter) performs any servicing or maintenance on, removes or relocates the SmartDispense® system, or carries out any brand changes, without the prior written consent of the Promoter.
  15. In the event that the SmartDispense® system requires maintenance, repair or replacement other than in the ordinary course and excluding normal wear and tear, the Promoter retains the right to charge the winner for such maintenance, repair and/or replacement.
  16. At the end of the 12-month prize period, the winner will then pay for the SmartDispense® system installed through a monthly direct debit, for the remaining 24 months..
  17. The winners will be announced on the SmartDispense® website, on social media and in selected trade press titles following the successful installation of their SmartDispense® system.
  18. The winner is required to take part in a maximum of two interviews for use on the Promoter’s websites, social media and in trade press (digital and print): (i) shortly after the Agreement has been entered into/post installation; and/or (ii) approximately 3 months after the Agreement has been entered into/post installation on the impact that SmartDispense® has had on the running of their business.
  19. An image of the winner and their outlet may be included by agreement with the winner on the Promoter’s websites, social media and in trade press but this is not a requirement of the competition entry.
  20. The winner may be requested by the Promoter to participate in further publicity during the contract period, but this is not a requirement of the competition entry.
  21. The decision of the Promoter in all matters is final and binding and no correspondence will be entered into.
  22. The Promoter is not responsible for any third party acts or omissions.
  23. The Promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond its control.
  24. The Promoter cannot guarantee that the promotion will be free from disruptions, failings or cancellations. The Promoter is not liable for such disruptions, failings or cancellations unless they are caused by our negligence.
  25. All taxes (including without limitation national & local taxes) in connection with the prize & the reporting consequence thereof are the sole responsibility of the customer.
  26. These rules and any dispute or difference arising out of or in connection with them shall be governed by and construed in accordance with English law. The Promoter and each entrant irrevocably agrees to submit to the exclusive jurisdiction of the Courts of England and Wales over any claim or matter arising under or in connection with these rules or the legal relationships established by this agreement.

Promoter: Heineken UK Limited, 6 St Andrew Square, EDINBURGH, EH2 2BD