These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information. The personal data provided by entrants will always only be used by the Promoter for the purpose of conducting the promotion and in accordance with the Data Protection Act 2018 and the Promoter’s Privacy Notice: www.heineken.co.uk/legal-hub/brands-privacy-policy. From time to time, the Promoter may share entrants’ personal data with their agents/representatives to assist with administering the promotion and contacting entrants (as necessary) and/or fulfilling the prize(s).
- Open to GB mainland licensed commercial on-trade operators (excludes NI & ROI), who have SmartDispense® equipment installed in their outlet. Over 18s only. One entry per outlet.
- To enter visit https://smartdispense.heineken.co.uk/blade-prize-draw/ between 00:01 on 17th November 2025 and 23:59 on 31st December 2025 (“Promotion Period”) and complete the entry form on the promotion page by entering name, email address, mobile number, outlet name, outlet address. Answer all of the survey questions on the entry page.
- Entries must be made personally. Entries made through agents/third parties, bulk entries or automated entries are invalid. Authorisation from Head Office or building owner to be obtained prior to entry, where required.
- The Promoter does not accept any responsibility for the non-receipt or the late receipt of submitted entries due to network failure or for any associated costs to participants. Your standard network rates apply.
- No purchase necessary.
- One winner will be chosen at random from all valid entrants during the Promotion Period on Wednesday 7th January 2026. Judge’s decision is final.
- The winner will be contacted within 7 days of being chosen. The winner will be contacted by phone initially – if there is no response, two further attempts will be made over the course of the following two days and a follow up email will be sent, notifying the winner, asking them to respond within five working days. If no response is received, a further follow-up email will be sent, requesting the winner to respond within the next two working days. If no response has been received following this, another winner will be selected at and the above process will be followed again up to a maximum of 3 times to determine a winner.
- Once contact has been made with the winner, they will receive an email requesting acceptance of the prize and setting out next steps for the prize fulfilment. If for any reason, the winner is not able to accept the prize, a new winner will be selected following the above process. There is no cash or other alternative to the prize in whole or in part. The prize is not transferrable. There is one prize available to be won. The prize is a HEINEKEN Blade Dispense Machine, 2X Heineken 0.0 8L Blade kegs and a case of 24x Heineken 0.0 Pint glasses.
- The winner will be announced on the SmartDispense® website, on social media and in selected trade press titles including a future issue of the OnTAP Magazine following the successful installation of their SmartDispense® system. By entering the promotion, each entrant acknowledges that in the event of a win their surname and county of residence may be disclosed to persons enquiring, where permitted by law. Any entrant may object to their information being made available in this way or may request that the amount of information made available be reduced, by contacting the Promoter using the contact details at the end of these terms and conditions. In these circumstances, the entrant acknowledges that the Promoter may nevertheless disclose the relevant information, and the entrant’s entry, to the Advertising Standards Authority (and/or any other competent authority) if required to do so. By way of example, this may happen where the Promoter is required to demonstrate it has awarded any advertised prizes.
- The Promoter reserves the right to verify all entries and the winners using methods such as AI and manual verification processes and to refuse to award a prize or withdraw a prize entitlement and/or refuse further participation and disqualify the participant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of entry requirements or otherwise where a participant has gained unfair advantage in participating in the promotion or won using fraudulent means. The Promoter will be the final arbiter in any decisions and these will be binding and no correspondence will be entered into.
- The decision of the Promoter in all matters is final and binding and no correspondence will be entered into.
- The Promoter is not responsible for any third party acts or omissions.
- The Promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond its control.
- All taxes (including without limitation national & local taxes) in connection with the prize & the reporting consequence thereof are the sole responsibility of the customer.
- These rules and any dispute or difference arising out of or in connection with them shall be governed by and construed in accordance with English law. The Promoter and each entrant irrevocably agrees to submit to the exclusive jurisdiction of the Courts of England and Wales over any claim or matter arising under or in connection with these rules or the legal relationships established by this agreement.
Promoter: Heineken UK Limited, 6 St Andrew Square, EDINBURGH, EH2 2BD